Conta Lá

Conta Lá: A New Look at Portugal — Multiplatform Portal

With a clean, modern design and well-defined digital architecture, Conta Lá's new website reflects the brand's ambitious mission: to give a voice to the real country — from the coast to the interior, from villages to cities — valuing diverse stories, traditions and identities.

The intuitive navigation and appealing layout were designed to provide an accessible and engaging experience, suitable for different user profiles, regardless of age or level of digital literacy.

The Challenge: Telling Portugal's Story on Multiple Platforms

Conta Lá was created as a true multi-platform media ecosystem, combining broadcast television, digital distribution, streaming, and regional and national editorial content.

A portal designed for diverse content

To accompany this editorial vision, it was essential to create a website capable of accommodating a wide variety of formats and volumes of information, including:

• News and reports
• Television programmes
• Video and streaming content
• Local events and initiatives
• Filtering by region and theme

The challenge was to organise this complexity in a clear, intuitive and scalable way, without compromising the user experience.

The Fullscreen Solution

Fullscreen designed the new Conta Lá website based on a user-centred approach, combining UI/UX, technology and editorial strategy.

Intuitive and responsive architecture

The website's structure allows for fluid navigation between topics, regions, programmes and content types, adapting naturally to desktop, tablet and mobile devices.

Visual experience aligned with the brand

The clean and vibrant layout reinforces Conta Lá's identity as an accessible, authentic and editorially relevant brand, creating a welcoming and dynamic digital environment.

Modular and flexible content organisation

The portal supports different editorial formats — text, video, streaming and events — with filters by theme and region, also ensuring capacity for future growth and evolution.

Integration with video and streaming platforms

Users can directly access broadcast and online content in a simple and continuous manner, reinforcing the logic of a central distribution platform.

Autonomy and scalability through CMS

The Conta Lá team has complete autonomy to publish and manage content in the CMS, without constant dependence on development, ensuring editorial agility and long-term sustainability.

Result: A Digital Hub Fit for the Mission

The result is a robust, modern and functional website that stands out as a true content hub and digital distribution platform.

Conta Lá is thus positioned as a strong editorial project, ready to ‘tell the story of Portugal’ from north to south, with proximity, rigour and community awareness. The structure of the site reflects the geographical and cultural diversity of the country, offering an organised, clear and engaging browsing experience.

It was a privilege for Fullscreen to collaborate on the launch of a project with an impact that goes far beyond the digital realm — an open window onto the territory, the people and the stories that make Portugal what it is.